Preparedness is the key to success

Published: Thu Apr 21 2022 3:30 PM

We cannot predict when an earthquake will happen, but we can prepare for them. The Earthquake Commission (EQC) has encouraged New Zealanders to do just that with its award-winning ad campaign After Quake ‘Double Take’

The After Quake ‘Double Take’ advertising campaign focused on parents with dependents, knowing that a big motivation for taking preparedness action is to protect loved ones from harm.

It is often immediately following a quake that we promise ourselves that we will make our home safer for everyone “next time” but all too often we forget to follow through. To help correct this, EQC developed a public awareness campaign to champion preparedness action before its needed.

Starring New Zealand actor and comedian Josh Thomson, EQC’s After Quake ‘Double Take’ campaign uses the ‘window of opportunity’ presented by moderately or strongly felt earthquakes to inspire preparedness in the home.

The campaign uses GeoNet data to determine where the intensity of an earthquake has been greatest. Areas that have felt a quake most strongly are then delivered the campaign’s messages via social media, in the hope that the viewers’ recent experience of the quake will help spur them into action. You can watch one of the ads below:

Is your home prepared?


Don’t wait for the next earthquake, get prepared now! EQC has great information available to help you understand how to get your home, apartment, or rental prepared for a natural disaster.

Did you know?


One of EQC’s core functions is to improve our understanding of New Zealand’s natural hazards. They do this by funding research and providing education opportunities to explain natural disasters and ways of reducing their impact.

EQC is a key contributor to GeoNet, joining us as our founding partner in 2001, and today it is our largest funding partner.

You can read more about EQC’s research and projects here.

Congratulations EQC!


The New Zealand Axis Awards were held in March 2022 to celebrate the best work written, produced, developed and managed locally from the past year of advertising. EQC’s After Quake Double Take campaign won four awards. Our congratulations to all involved.


Drop, Cover and Hold

Drop, Cover and Hold

If you feel a Long or Strong earthquake, or receive an emergency mobile alert for a tsunami, Get Gone to higher ground, or as far inland as possible, immediately. The National Emergency Management Agency (NEMA) has a great website with information on what to do before, during and after an earthquake.


As always, the GeoNet programme and our monitoring capability would not be possible without the support of our funding partners EQC, LINZ and MBIE.

Media enquiries: media@gns.cri.nz or 021 574 541